Junior Planner

THIS is my new favorite advert. By far and away the most impressive advert i've seen for a long time. A perfect synergy of music and film, which is as close to art as advertising can get I think.

For me, this advert is about that moment, the nanosecond before something significant and major is about to happen. But before it does, we can capture the breaking point on a camera, slow it down, pause it, and study that single moment before it changes forever.

I love the direction, the editing and everything about it. it's almost perfect.