Dos Equis - genius
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I love beer. And i'm a big fan of continental beers. What does that mean exactly? Does that mean I like my beer in a slightly longer/thinner/wider/chunkier glass just so I can't be different and mispronounce Hoegarden in front of my mates. No.
It means I love Mexican bottled beers above any other. They're light, fresh tasting (especially with a slice of lime) and perfect for summer - which is the best time of the year for drinking a nice beer.
I love 'Dos Equis', but I love it even more after I saw this absolute gem of a TV advert by Euro RSCG. In a highly competitive and saturated foreign beer market, the aim was to create an identity for Dos Equis outside its Mexican-ness.
The result oozes cool. Watch it.