Junior Planner

I absolutely love this new advert for Robinson's fruit cordial, promoting the brand's naturality. It would be so easy to shoot an advert alongside a tennis court, signing up Andy Murray who could tell us that he loves a swig of Robinson's in between each shot he plays.

No. Gone are the Wimbledon days of Robinson's, and the team at BBH behind this twee little TV spot have recognised this. Is there a possibility also that the creatives are linking this little number into the mindset of all those Twitter folk out there? That's certainly one to think about.

I can just see Stephen Fry twittering now: "Just had a splendiferous glass of Robinson's."